a reputation that isnt as positive, you will want to work hard to overcome those perceptions. Facebook has also revolutionized targeted marketing, which has led to some controversy and backlash (Greenwell, 2012). We only need to look at the recent increase in marketing toward tweens or the eight-to-twelve age group. Whether you are presenting for a group of your employees, coworkers, classmates, or even residents in your dorm if you are a resident advisor, you shouldnt let the fact that the meeting is required give you license to give a half-hearted speech. Your Specific Purpose Statement is used to develop your speech. At the outermost level, attitudes are our likes and dislikes, and they are easier to influence than beliefs or values because they are often reactionary.
When I have a class with one or two older students, I still consider the different age demographics even though twenty other students are eighteen to how to clarify a thesis statement twenty-two years old. Our values deal with what we view as right or wrong, good or bad. Click here for more examples of Specific Purposes, Central Ideas, and Main Points. Mandatory meetings are common in workplace settings. Students in my class recently had to theme their informative speeches around the topic of renewable energy. When you have your specific purpose statement you are ready to compose your Thesis Statement/Central Idea (they are one in the same). If you expect to have a lectern and arrive to find only a table at the front of the room, that little difference could end up increasing your anxiety and diminishing your speaking effectiveness. The general purpose of any speech will be either to Inform; Motivate/Persuade; or Entertain your audience. A final aspect of psychological audience analysis involves considering the audiences attitudes, beliefs, and values, as they will influence all the perceptions mentioned previously. For those of you who have siblings, think about how you can go from liking your sisters or brothers, maybe because they did something nice for you, to disliking them because they upset you. This comparison got a laugh from the audience and also made the seemingly complex concept more understandable.