reports will include buyer profiles, competitive analysis, market analysis, and savings calculated. The most substantial of these benefits has to be the efficiency and time saved in the process. M will replace much of the outsourced services for a fraction of the price. Radio Listeners In 1996, 99 percent of all households owned a radio. Although there has been consolidation in the radio industry since the Telecommunication Act of 1996, the industry is still highly fragmented and growing at.5 percent annual rate. The concentration of ownership across markets appeals to advertisers who can make one station "block" ad buy then negotiate on a station-by-station basis. This will greatly reduce the amount of faxing and phone calls necessary to make a purchasing decision. M will launch a giftad campaign, which provides one free ad space to a charity of their choice for every 100 visitors. This process will enable m to establish a direct deposit account with the buyers' or sellers' financial institution.
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It is projected that by the year 2002 almost one third of all business-to-business transactions will be performed via e-commerce (1998). The company is located on the Internet at m and is the first adfomediary dedicated to the needs of small businesses. Scaling is an inevitable part of growing a successful business. In return for this investment, the investor will receive 11 percent of the outstanding common shares. Benefits m provides buyers tremendous advantages over the conventional methods of procuring ad space. M's team of consultants are experts in the small business, radio, advertising, high-tech, and Internet start-up fields. Realizing conclusion on lung cancer essay the lack of development of an Internet strategy among radio stations, CEO Gary Fries called on radio stations to be "E-Born" at the September 9, 1999 Annual Radio Advertising Bureau (RAB) conference. As a result, the radio station can respond quickly to opportunities and threats. Ninety-five percent of all adults not only listen to radio each week, they listen for more than 3 1/4 hours per day. Because the decision-making tools that support radio advertising purchases are currently costly, time consuming, and require familiarity with radio, m's services will provide the most value to the buyers who are time, money, and data impoverished and are in a growth phase. This part of your Business Plan will be read very carefully by those with whom you will be having relationships, including lenders, investors and vendors.